Sense of community is important to us, we wanted to ring in the holidays and kick off 2016 doing something special. RockWood Kitchens’ search for south central Ontario’s ugly kitchens was launched the second week of December, 2015. Running the contest using a third party app from our Facebook page, ugly kitchens across south central Ontario began to pour in. Close to one thousand dream kitchen winner hopefuls submitted entries in anticipation to win RockWood Kitchens Sizzling Hot Kitchen Giveaway. Up for grabs, a new kitchen including cabinets, backsplash, even the kitchen sink. Teaming up with Mondial Granite, Strongman Appliances, and Füdi Canada we were able to co-partner on the giveaway. Contributions included a granite counter top, upgraded appliances and hot organic meals for one month.
January 4, 2016 marked RockWood Kitchens’ first ever Sizzling Hot Kitchen Giveaway, it was a huge success! We feel fortunate for having the opportunity to award a new fully installed dream kitchen to our contest winner, Donna Allen of Ajax, Ontario. By tapping in and connecting with our neighbors and members of the community we were able to learn more about concerns and what customers are looking for when purchasing a new kitchen. The feedback had reiterated what we always aimed to offer our customers in the first place, a long lasting, quality product and reliable service made affordable.
Participants were asked to submit a photo of their ugly kitchens through our contest app, along with a short caption explaining why they should win. “Friends” of contestants and Sizzling Hot Kitchen Giveaway supporters voted for the winner by “liking” the entry. The ugly kitchens with the most votes went onto the finals where a gathered total of 16,000 votes tallied up across the top 25 finalists. It was very difficult to choose only one winner, co-owner Jerrold Creighton had this to say.
“We thank everybody who participated in the contest, as well as their family and friends who also helped out and hope everyone had fun with it. We wanted to choose a kitchen that was truly in need of a remodel and not just pick a winner based on votes alone. Votes can be bought, traded, or self produced but at the same time they can bring interest to the contest so they cannot be ignored either. From the 10 entries with the highest votes at 9:00am January 4th, there were two kitchens that we thought were in the most desperate need of a makeover. If the contest was based on the highest votes alone, I’m sure many people would not be so happy with the results as that kitchen might not have needed a renovation at all, relative to others. We are trying to do something pretty nice here for somebody as well as have fun and do something a little different over the holiday. For sure not everybody will be happy with the results but I think we chose well from the entries we had to choose from.”
The contest resulted in positive feedback and a stronger connection to our community, we feel so grateful for this. The outpour of supporters rooting for the contest winner was truly fantastic and inspired us to offer whatever discount we could. Geographical boundaries for entrees into the Sizzling Hot Kitchen Giveaway contest were set based on our four locations across south central Ontario including Peterborough, Barrie, Newmarket and Vaughan. This year we aim to grow and expand so that we can continue to bring the heat to home kitchens across Ontario. We would like very much to continue to offer our unbeatable prices and keep people smiling. On behalf of RockWood Kitchens owners and staff we would like to thank our valued customers, community, and all those who helped to make the Sizzling Hot Kitchen Giveaway a success.
RockWood Kitchens Team
